For teams with no software department Runs whether or not anyone's in the office.

Your recurring work, run for you.

Every company has a handful of processes that only happen because someone remembers. We build one with you, then it runs on its own.

Nothing to install. Works with the accounts you already have.

You, on a Tuesday
The process

From a sentence someone said out loud to something that runs.

Say it once, out loud or in a message. It comes back running on its own schedule, the same way every time, so nobody has to remember to start it.

Electrical contractor

Every Friday I chase five people for their hours, then type them all in myself

Describe the problem you want solved.

Tell us what you're stuck doing by hand, in your own words. No form, no spec, just the sentence you'd already say to a coworker.

The workflow
Trigger Fri, 3pm
SMS Text stragglers
Email Send totals

AI Developer builds the workflow.

An agent turns your sentence into the exact steps: which account to check, what counts as done, when to run again. It writes the workflow once, then Croft is what runs it.

Run history
Sent the totals Sep 18
Sent the totals Sep 11
Sent the totals Sep 4

Reclaim your time.

It keeps happening on schedule, logged the same way every time, without ever landing back on your desk. The remembering was the annoying part, and now nobody has to do it.

The mechanism

Assistants re-decide. Croft re-runs.

Ask an assistant to do the same job three times and you'll get three different answers. That's how they're built: every run is a fresh judgment call. Fine for a first draft. Not what you want for anything with a customer on the other end.

Croft writes the steps once, with you, and runs the same ones every time.

Show us the one you run by hand
The same steps, every run
Monday, 8:00am
The start. Happens on its own
Find the unpaid invoices
Reads your accounts
Nudge each customer
In your name, politely
Text you the total owed
The finished goal
The problem board

Find the one you're doing by hand.

Pick your line of work. The shape is always the same: something you keep having to remember, and now you don't.

Showing all 21 examples.

Plumbing & heating, 9 people

"I genuinely do not know who owes us money. I find out when I'm short at the end of the month."

Chased 6 invoices, $14,200 outstanding Mon 8:00am
Chased 4 invoices, $9,050 outstanding Last Mon
Chased 7 invoices, $18,400 outstanding 2 weeks ago

Every Monday at 8am it reads your invoices, finds everything past due, sends each customer a polite nudge, and texts you the total still outstanding.

Mon 8:00am Your accounts Email each customer Text you the total
Landscaping, 12 crew

"Two crews showed up to the same job. The other client waited all morning."

Reads tomorrow's schedule every evening and flags double-bookings, gaps, and jobs with no one assigned.

Daily 6:00pm Calendar Message the office
Electrical contractor

"Every Friday I chase five people for their hours, then type them all in myself."

Texts only the people who haven't filed, waits until 5, then sends you one page of totals to approve.

Fri 3:00pm Your timesheet Text the stragglers Email you totals
HVAC contractor

"The safety checks are supposed to be logged daily. I have no idea if they are."

Texts each crew lead a one-tap check at 7am, and shows you a green-and-red board by 9.

Daily 7:00am Text crew Board for you
Builder's merchant

"I'm still quoting off last year's material prices, because updating them is a whole afternoon."

Refreshes your price list from your suppliers each week and tells you what moved more than 5%.

Weekly Supplier prices Your quote sheet
Boutique gym, 2 locations

"We ran out of the exact thing everybody buys. Again. It's always the same three items."

3 items under 2 weeks of cover Last night
1 item under 2 weeks of cover Tue
Nothing low: no email sent Mon

Every night it checks what sold, works out how many days of stock is left on each item, and sends you a short restock list: only the things that will run out inside two weeks.

Nightly 11:00pm Your till Days-of-cover math Restock list to you
Furniture maker

"Customers email asking where their order is and I have to go dig through three places to answer."

Answers the "where's my order" emails itself, from your real order data, and only escalates the ones it isn't sure about.

New email Look it up Reply
Coffee roaster

"Every Friday I copy the same numbers off four screens into the same spreadsheet. It takes me an hour and I hate it."

Pulls the numbers from all four places, writes them into your existing spreadsheet using the same tab and columns, and emails you when it's done.

Fri 4:00pm Till + online shop Your sheet Email you
Catering company

"I honestly don't know which jobs make money. I think the big ones might be losing us money, but I've never actually checked."

After each event it lines up what you charged against hours logged and supplier bills, and gives you a per-job margin, plus a monthly page ranking best to worst.

Job closed Costs + hours Margin per job Monthly page
Design studio, 6 people

"A lead sat in my inbox for four days because I was on site. He'd already signed with someone else."

New enquiry, texted you in 40 seconds Today 11:42
New enquiry, texted you in 26 seconds Tue 09:18
Nagged you: 2 hrs, still no reply sent Mon 15:10

The moment an enquiry arrives , whether that's a website form or an email, you get a text with their name and what they want, they land in your contact list, and if nobody's replied in two hours it comes back and asks again.

New email Text you Add to contacts Nag at 2 hrs
Law firm, 4 partners

"We send a quote and then just… hope. Half of them we never follow up on."

Tracks every quote you send. No reply in 3 days? It drafts the follow-up and waits for your thumbs up.

Quote sent Wait 3 days Ask you first
Bookkeeping firm

"I can't tell you if last month was good until my accountant tells me in March."

A one-page Monday morning summary: money in, money out, what changed since last month, in plain English. Not a report you have to interpret.

Mon 7:00am Your accounts One-page email
Nonprofit, 11 staff

"Onboarding a new hire means eight tasks and I always forget two of them."

Start date goes in one place. It opens the checklist, emails the forms, and chases whatever's still blank on day 3. Of the new hire, not of you.

New hire added Send forms Chase day 3
Dental practice

"I found out about a one-star review from my daughter. It had been up for nine days."

Checks every hour. A new review under 4 stars hits your phone within minutes, with the full text and a draft reply you can send as-is or rewrite completely. Good reviews get collected quietly into a monthly summary instead of interrupting you.

Checks hourly Your listings Text you + draft reply
Home care agency

"Two carers' certifications lapsed. Nobody noticed until the audit."

Watches every expiry date you keep in a sheet and warns you at 60, 30 and 7 days out.

Daily Your sheet Email + text
Physio clinic

"No-shows leave holes in the day. Nobody gets reminded, and nobody fills the gap."

Texts a reminder the day before. When someone cancels, it offers the slot to your waiting list in order and books the first person who says yes.

Day before Text reminder On cancel: offer the slot
Veterinary practice

"Vaccination reminders are supposed to go out every month. They go out when someone remembers."

Finds every animal due in the next six weeks, sends the owner a reminder with a booking link, and gives you the list of the ones who didn't respond.

Monthly Your records Email owners No-reply list
Property management, 140 units

"Every rent that doesn't land, I find out about it three weeks later when the tenant tells me."

Checks daily. Watches the account for the rents that were supposed to arrive, matches each payment to the right tenant, and puts anything still missing by the 4th on one list, names already attached, before it turns into a phone call.

Daily Bank feed Match to tenants Missing list
Letting agent

"Repair requests come in by text, by email and by phone. Half of them get lost."

Everything lands on one list with the property, the tenant and the date. Anything untouched for 5 days comes back at you.

Any message One list Chase at 5 days
Lettings, 60 units

"Safety certificates and inspections creep up on us and then it's a panic."

Keeps every due date per property in one place and gives you the next 90 days each Monday, sorted by what's closest, with the ones already booked greyed out.

Mon Due dates Next 90 days to you
Landlord, 8 properties

"Deposits have a legal deadline for being returned and I'm tracking it in my head."

Tenancy ends, the clock starts. It reminds you with days remaining, and keeps reminding you until you mark it done.

Tenancy ends Countdown Remind until done

Don't see yours on the board?

These are just the ones we've been asked for. Bring us the thing that's actually eating your week. If we can reach it, we can build it, usually while you're still on the page.

Connectors

Scoped to what you approve. Revocable in a click.

Connect an account once. Croft holds that connection, not the workflow: the steps never see a password, and switching a connection off stops everything using it. It replaces what used to be a shared login sitting in a spreadsheet.

Email Ready
Gmail Ready
Google Sheets Ready
Google Calendar Ready
Slack Ready
GitHub Ready
X Ready
QuickBooks Soon
Square Soon
Stripe Ready
Shopify Soon
Attio Soon
HubSpot Soon
Airtable Soon
Your bank Soon

Something missing? If it has a website, we can usually reach it. Tell us what you use.

Allow one account. Watch the first one get built.

You don't have to commit to anything. Allow one inbox or one spreadsheet, describe one annoying job, and watch it get built. If it's not useful, take the permission back in a click.

Every run leaves a record

Nobody should have to take our word for it.

Open any run and read what it did, step by step, including the ones that failed. Not a summary written afterward: the actual steps, in order, the moment they happened.

The last four runs

Nudged 6 overdue accounts, $14,200 outstanding Mon 8:02am
Nothing overdue, no message sent Last Mon
Drafted the follow-up, waiting on your approval 3 weeks ago
Accounts feed didn't respond, retried, then paged you 5 weeks ago

Every step, every time, whether it went out clean or needed you.

Pricing

One price for the team.
Not per task.

One flat price for the whole team, not a meter running under every task. Included runs cover a normal month. Go past them and the run still happens: the overage bills automatically instead of stopping you.

✓Everyone at the company, one bill
✓No per-run tax. Heavy months bill the overage automatically, never blocked
✓Your data and your tools are yours. Export any of it, any time
✓Cancel and take it with you. Nothing is locked in here

Show us the one you run by hand.

Tell us the process you're still doing yourself. We'll build it once, run it on schedule, and show you exactly what happened afterward.